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KUANTAN: Appointing a special representative to oversee the needs and requirements of Kampung Cherating Lama will help to ensure the problems faced are swiftly addressed and solved.Tanjung Inn Resort co-partner Tunku Datuk Seri Kamel Tunku Rijaludin said a special representative could help convey the grouses of chalet operators and industry players to the relevant agencies for proper action.“The representative can help with efforts to set up an action committee responsible for coordinating activities. The ultimate aim is to help uplift the tourism industry in Cherating.

“A website with all information on chalets, resorts, room rates and attractions should be created so that visitors here will be equipped with information,” he said, adding that a photography competition in Cherating could draw interest from the people to visit the beach. He said the government could promote Pahang-based arts and culture including joget Pahang, weaving, keris making and the preparation of mouth-watering traditional dilicacies. “For example, in Thailand there are opportunities for tourists to join cooking classes where one can cook local traditional dishes with the assistance from the locals before joining them for a meal later. This will provide added value to the existing activities.

Pic by NSTP/FARIZUL HAFIZ AWANG

“Besides the sandy beaches and monsoon surfing activities, there are not many other attractions here which can help revive the beach. Cherating offers a lot of opportunities and efforts must be made to revive it. He also proposed that the state government introduced a law where the landowners in Cherating have to be responsible for maintaining the respective plots including trimming the grass and sprucing up the area. “If they fail to cut the grass, they will have to pay the local municipal council to get the job done. This will teach them to become more responsible for their respective plots and always keep the place clean. Idle land can be turned into parking lots or used for agriculture,” he said.

Meanwhile, Bruno Pieraerts from Belgium said Cherating has huge potential. The 34-year-old who is making his first trip to Cherating said he saw it on travel guidebook “Lonely Planet” and there were many positive reviews of the beach.

“However, I am a little surprised that there is no proper public transport to come here and I was forced to use Grab services from the main bus terminal. Since most of the eatery outlets are closed, there is hardly anywhere to eat. “The fireflies here are popular even in Europe....they were shown on certain documentaries. Since we prefer quiet surroundings, my wife and I are enjoying our trip but if there were more activities then I am sure this place can attract more people,” he said.

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