Published: Monday, 19 March 2018 09:12
KUALA LUMPUR: The MATTA Fair March 2018 is expected to clinch more sales than the fair held in September last year, says the Malaysian Association of Tour and Travel Agents (MATTA).
As many as 110,000 visitors with RM210mil in sales are expected for the current fair, said its president Datuk Tan Kok Liang during his speech at the fair opening ceremony at the Putra World Trade Centre here yesterday. Later at a press conference, Tan said the total sales for MATTA Fair September 2017 was about RM205mil. “Globally, the outbound tourism industry is expected to grow at 5% (a year). Considering the general election, which is coming soon, we expect to achieve RM210mil in sales,” he said.
The three-day fair, which began on Friday, is expected to be the biggest in its 27-year history. A total of 26,377 tickets were sold on the first day, according to Tan. In his speech, Tan said MATTA has started working towards Visit Malaysia Year 2020. “Foundations are being laid and we are looking into aggressive overseas promotion, hosting overseas travel agents to do packaging and online marketing to create awareness on local destinations,” he said. He said MATTA has set up its first MATTA Pavilion at ITB Berlin 2018, the world’s largest travel trade show to promote Malaysia on a global scale.
It will also engage in sales missions to China, India, Britain, and Europe, he said. Tan said MATTA is working closely with the Malaysia Association of Hotels and the National ICT Association of Malaysia to set up a technology platform for members to use and compete in the market. It has recently developed a collaborative framework with the Association of Indonesian Tours and Travel Agencies to promote both countries as a single destination for long-haul markets. Discussions were also underway with Grab for it to integrate MATTA members’ vehicles into its services, he said.
Meanwhile, the Tourism and Culture Ministry is targeting 33 million tourist arrivals in 2018, with a receipt of RM118bil, said its secretary-general Datuk Rashidi Hasbullah. The ministry hopes to increase the figures to 36 million tourist arrivals and RM168bil in tourism receipts by 2020, which is the Visit Malaysia Year, he said at a press conference after the MATTA Fair March 2018 launch. “Last year, 75% of our arrivals were from Asean countries. We will continue to focus on the region, besides China, India and Japan,” he said. Last year, Malaysia recorded 25.9 million tourist arrivals and RM82.1bil in tourism receipts.
Rashidi said Malaysia will collaborate with other Asean countries to promote the region as a single destination. He said the initiative encourages foreigners outside of Asean to visit several countries when they travel to the region, instead of just a single country. Read more at https://www.thestar.com.my/news/nation/2018/03/18/matta-fair-targets-rm210mil-in-sales-event-expected-to-be-the-biggest-in-its-27year-history/#3721PI1iP4FRYvqX.99
Published: Wednesday, 07 March 2018 16:09
JERANTUT: Youths in Kampung Paya Gunung here and its neighboring villages will benefit from activities generated from the via ferrata (climbing route) installed into the hillside here. Tourism Malaysia eastern region director Zaliha Zainuddin said youths have an interest in rock climbing activities and with the via ferrata, it is now more accessible to them. With their own initiative, aid from the Government and promotion from the tourism industry, the youths can now look forward to developing the activity in their village. “Youths, locals and non-locals come here almost every day, particularly every weekend to learn and test their skills in rock climbing.
“They can also enjoy the view because once they scale the via ferrata, they can see a 360-degree view from the limestone rock of the Paya Gunung hill at 120m above sea level. “They can either be new climbers practising their skills or guides who assist tourists,” said Zaliha. Italian for the “iron road”, the via ferrata is a series of steel cables that allows climbers to scale the limestone rock hill. The 200m-long via ferrata is now a new tourist attraction in Pahang. Zaliha said the via ferrata would be recommended to be included in the Visit Malaysia 2020 packages for its eco-tourism and extreme sports attractions.
She said it was a first-of-its-kind attraction in peninsular Malaysia and the second in the country after the one at Mount Kinabalu, Sabah. Zaliha recently brought tourism players from Kelantan, Terengganu, and Pahang as well as her staff to try out the via ferrata with help from guides and local youths. She said more would be done to sustain the activities so that the attraction would not be wasted in the future. “We cannot totally rely on the Tourism Ministry to do the promotion.
“The villagers here have to play their part too in promoting and maintaining the product so that the activities can keep on growing. “On the Government side, we have provided the basic facilities such as public toilets, surau, dining hall, an open space for a small gathering and tarred road for easy access. “We also plan to provide an English language course for the youths here so that they can speak English better when dealing with foreign tourists,” Zaliha said. She said last year, some 122,000 tourists visited Jerantut district, which has other attractions like Taman Negara and the Kota Gelanggi caves.
Read more at https://www.thestar.com.my/metro/metro-news/2018/03/07/climbing-route-built-at-picturesque-hillside/#7sXI4FYlchLV5k0x.99